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Issue 03 / Editorial IdentityW03 / 01 Introduction

Cover story

Yazan Nasser

Developer & Digital Designer

The person behind the type. This issue sets the work aside for a moment and looks at the thinking that shapes it: what to value, how to decide, and what every page should promise.

Creative philosophy, in the first person

Typography, motion, three-dimensional space, imagery and interaction are not separate departments. I design them together, as one language. Experiments are welcome, but never at the cost of clarity: a visitor should always know where they are and how to move on. Every animation needs a reason to move. Every page should be worth the visit.

Yazan Nasser

W03 / 03Visual Story

Five plates / Swipe or scroll

Visualstory

Before the projects, a vocabulary. Five plates, each a principle the rest of this publication is built on, each one something you can touch.

Plate I

Contrast

The loudest thing on a page is the quietest thing placed next to it. Hover the plate and the balance shifts.

Plate II

Rhythm

Repetition gives a page a pulse; variation keeps it alive. The bars breathe as you travel across them.

Plate III

Depth

DEPTH

Layers give the eye somewhere to travel. Move across the plate to look between them.

Plate IV

Colour

Each world receives a controlled palette, never every colour at once. Hover a field to give it the room.

Plate V

Motion

A curve, a duration and an ease. Movement is drawn with the same care as a letter, then left to run.

W03 / 04Design Thinking

  1. 01Question

    Start with what the visitor needs to feel and to find. Everything is still possible, so nothing is placed yet.

W03 / 05Personal Manifesto
Rule 01

Make everypage matter.

Personal manifestoKeep scrolling
W03 / 05Personal Manifesto
Rule 02

Make everyworld distinct.

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W03 / 05Personal Manifesto
Rule 03

Make everyinteractionbeautiful.

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W03 / 05Personal Manifesto
Rule 04

Experiment,but never losethe reader.

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W03 / 05Personal Manifesto
Rule 05

Push the craft.Keep it usable.

Personal manifestoSigned, Yazan Nasser